Prominent determinants of consumer-based brand equity
27 Aprile 2015. Categoria: Other
Battistoni, E., Fronzetti Colladon, A., Mercorelli, G. (2013) ‘Prominent Determinants of Consumer-Based Brand Equity’, International Journal of Engineering Business Management, vol. 5, no. 25, pp. 1-8
Elisa Battistoni
Socio Ordinario di diritto dal 2011
