Launch decisions and the early market survival of innovations: an empirical analysis of the Italian mobile Value Added Services (VAS) industry
10 Giugno 2015. Categoria: Gold
Frattini, F., Dell’Era, C. and Rangone, A. (2013). Launch decisions and the early market survival of innovations: an empirical analysis of the Italian mobile Value Added Services (VAS) industry, Journal of Product Innovation Management, Vol. 30, Pp. 174-187 (doi 10.1111/jpim.12070)