THE FIRM, THE PLATFORM AND THE CUSTOMER: A “DOUBLE MANGLE” INTERPRETATION OF SOCIAL MEDIA FOR INNOVATION
9 Giugno 2015. Categoria: Gold
Martini, A., Massa, S. and Testa, S. (2013), ‘The firm, the platform and the customer: a “double mangle” interpretation of social media for innovation’, Information and Organization, vol. 23 no. 3, pp. 198-213
Stefania Testa
Socio Ordinario di diritto dal 1996
