Exploiting the Potential Value of Over-the-counter Drugs Through Brand Equity: An Analytic Network Process Approach
27 Aprile 2015. Categoria: Other
Battistoni, E., Fronzetti Colladon, A., Puglia, P. (2014) ‘Exploiting the Potential Value of Over-the-Counter Drugs Through Brand Equity: An Analytic Network Process Approach’, International Journal of Engineering Business Management, vol. 6, no. 20, pp. 1-9