The Semantic Brand Score
23 Marzo 2018. Categoria: Gold
Fronzetti Colladon, A. (2018). The Semantic Brand Score. Journal of Business Research, 88, 150-160. https://doi.org/10.1016/j.jbusres.2018.03.026
23 Marzo 2018. Categoria: Gold
Fronzetti Colladon, A. (2018). The Semantic Brand Score. Journal of Business Research, 88, 150-160. https://doi.org/10.1016/j.jbusres.2018.03.026